Marketing Your Commercial Property Starts Before You List It

Most people think marketing a commercial property starts the day it goes live on LoopNet or Crexi.

But if you wait until you hit “publish” to start your marketing, you’re already behind.

In today’s market, attention needs to be built before the listing is official.

Whether you’re leasing office space, retail, medical, or flex, serious tenants aren’t constantly scouring listing platforms. They’re running businesses, managing teams, and thinking about expansion long before they formally start shopping. If you want your space to stay top of mind, you need to lay the groundwork early—and in the right places.

The most successful lease-ups we’ve seen happen when owners and brokers take a few key steps before the listing drops:

→ Building targeted digital campaigns that create awareness

→ Talking directly to tenant pain points, not just square footage

→ Framing the property as a solution to a business goal—not just an address with amenities

If you wait to start telling the story of your space until after the listing is live, you’re already behind the ones who made themselves visible weeks (or months) earlier.

CRE marketing today isn’t about shouting once it’s available. It’s about building the kind of interest that makes tenants feel like they already know the property before they ever book a tour.

If you’re getting ready to list—or you’ve got a great space sitting with no movement—let’s rethink your marketing before you lose more time and momentum.

👉 Book a strategy call: calendly.com/joel-jandmsolves/info-call

Or head to www.jandmsolves.com, click “Home,” and hit “Yes, I want that” to reach out.