Most Commercial Real Estate Marketing Misses the Moment

You can have the best space in the world—great location, perfect buildout, solid amenities—but if your marketing doesn’t catch someone’s attention at the right moment, it doesn’t matter.

And here’s the thing about the right moment: it’s not when brokers blast out a listing. It’s when the potential tenant starts quietly thinking about growth.

Most commercial real estate marketing completely misses this. It shows up too late, shouts too loud, or lists a bunch of features without connecting to what the tenant actually cares about.

You’re not selling square footage.

You’re not selling Class A finishes.

You’re selling momentum.

When a healthcare practice is finally ready to expand, or when a professional services firm realizes they’ve outgrown their old space, they’re not shopping by spreadsheet. They’re looking for a next step that feels easy, clear, and strategic.

Your marketing has to meet them there. It has to:

→ Speak to what’s changing in their business

→ Show them how your space solves a real problem

→ Make the next move feel obvious and low-risk

Most listings are passive. They wait.

Smart commercial marketing is proactive. It moves people toward action.

If your property has everything going for it but still isn’t getting serious interest, you don’t have a product problem—you have a positioning problem.

We help CRE owners and leasing teams reposition properties so they connect earlier, easier, and more often. If you’re ready to stop listing and start actually marketing, let’s talk.

👉 Book a strategy call: calendly.com/joel-jandmsolves/info-call

Or head to www.jandmsolves.com, click “Home,” then hit “Yes, I want that” to get started.