Why Google Ads Work So Well for Medical Practices (When Done Right)

If you run a medical practice—whether it’s a specialty clinic, urgent care, or private practice—you’ve probably heard that Google Ads are a great way to bring in new patients. And it’s true. But here’s what most people won’t tell you: Google Ads only work if you set them up with the right strategy.

We’ve seen too many practices throw money into campaigns that get clicks but not calls, impressions but not actual appointments. And it’s not because Google Ads don’t work—it’s because most campaigns are built for visibility, not for action.

The magic of Google Ads in healthcare is simple: you’re showing up right when someone is searching for exactly what you offer. Not someday. Not casually. Right now. Someone types in “dermatologist near me,” “pediatric urgent care open today,” or “physical therapist after surgery”—and your ad can be the first thing they see.

But here’s the part people miss: getting that patient to actually click—and book—comes down to what your ad says and where it sends them.

A good Google Ads campaign for a medical practice isn’t about stuffing in keywords or sounding like a billboard. It’s about being clear, specific, and human. Tell the searcher exactly what you offer, who you treat, and what to do next. Think less “Award-Winning Family Care!” and more “Same-Day Appointments | Accepting New Patients | Most Insurance Accepted.”

And when they click? The landing page better be just as clear. If it’s slow, confusing, or forces people to dig for a phone number or booking link, they’ll bounce. Fast.

Another thing that sets medical practices apart is trust. People aren’t just booking a dinner reservation—they’re trusting you with their health. That means your reviews, location info, and site design need to make them feel comfortable immediately. This is why pairing your ad strategy with solid local SEO and a clean, mobile-friendly site makes all the difference.

We’ve run Google Ads for providers across different specialties, and the practices that consistently see results all have one thing in common: their ads aren’t flashy—they’re helpful. They answer a real question at the exact moment the patient is asking it.

If you’re running Google Ads and not seeing much return, or you haven’t tried them yet because you don’t want to waste money, let’s fix that. When done right, Google Ads don’t feel like ads—they feel like answers.

👉 Ready to build a campaign that actually brings patients in the door? Book a call: calendly.com/joel-jandmsolves/info-call

Or connect with us at: www.jandmsolves.com