Why Your Commercial Real Estate Ads Aren’t Leasing Space

The ad’s live. The traffic looks solid. You’re getting views on your listing, maybe even a few clicks through to the site.

But no calls. No tours. No signed leases.

If you’re marketing medical or commercial space and it feels like you’re shouting into the void, you’re not alone. We’ve seen this exact pattern play out with brokers, landlords, and healthcare developers who have great properties—but no traction.

Here’s the disconnect: most commercial real estate ads are written like the person reading is already in leasing mode.

But a lot of the time? They’re not even sure they’re ready to grow yet. Especially healthcare providers. They’re busy running their practice, not actively hunting CoStar.

If your messaging doesn’t grab attention and make the next step obvious and easy, they’ll scroll past—even if the location is perfect.

Most real estate ads fail because they’re:

→ Too generic (“prime location,” “ample parking”)

→ Too vague (“flexible buildout”)

→ Too hard to act on (no real call to action, no next step spelled out)

Healthcare providers need to see the why behind your space—how it makes their life easier, their practice more efficient, and their patients happier.

Here’s what works:

→ Show how the space supports outpatient care.

→ Talk directly to providers who are almost ready to grow.

→ Make it crystal clear how to take the next step (hint: not “Contact Us for More Info”).

If you’re running ads for your commercial property but the phone’s not ringing, it’s not about visibility—it’s about message.

We build real estate marketing campaigns that speak directly to decision-makers, not just other brokers. If you’ve got a property that should be moving and isn’t—we’d love to take a look.

👉 Book a strategy call: calendly.com/joel-jandmsolves/info-call

Or head to www.jandmsolves.com, click “Home,” then hit “Yes, I want that” to get in touch.